We will work with you to create a sleek, easy-to-use website to serve as the "home base" for your company, brand, blog, etc. We'll build your site and handle setting up the hosting, creating custom email addresses, SEO and Google Analytics integration, and even provide documentation and support so you know how to update and maintain your site!
It's more important than ever before to produce consistent, engaging content for social media. We'll work with you to develop and execute on a content strategy to draw followers, subscribers, and customers while building your brand and growing your influence. We can also provide other media production services, just let us know what you have in mind!
Once you have your website established and a consistent stream of content flowing, we can work with you to come up with the best marketing strategy to attract your target audience. We focus on a combination of inbound, content, social media, and even affiliate marketing techniques to monetize and convert your content effectively.
Web Design Services
These are the standard services we offer in all of our packages. Contact us for more details on additional services, if you interested in an eCommerce site, or if you’re interested in any web service(s) not listed.
Domain & Hosting Registration
The first step in creating a website is to register your domain name(s). If you think of your website as your home on the internet, the domain is its address. You want to use an address that’s easy to remember, so that your customers can find you. We’ll help you find the right domain name or names (sometimes you want to lock down a few) from one of our recommended providers.
Once you have your address, we’ll need to rent out a location for your website to live – that’s the hosting. More often than not, you’ll be sharing your space with other websites on a server. This is called Shared Hosting. We’ll help find the right hosting service that will fit your needs and your budget to make sure you have the best space available to start building your home – I mean website.
Google Analytics Integration
It’s important to understand your website’s traffic and performance after it’s launched. This will give you insight into what’s working in your marketing and advertising strategies and also what’s working on your website. Google Analytics is a tool that can tell you exactly how many visitors your website gets, where they are coming from, and exactly what they do on your site – best of all, it’s FREE! We’ll get your site integrated with Google Analytics and show you exactly how to use its reporting capabilities to meet your goals.
Site Operation Documentation
WordPress Install & Site Design
This is the exciting part – it’s time to start building. Sticking with my analogy, WordPress is a Content Management System (CMS) that essentially serves as the framework or foundation of your website – I mean home. It is one of, if not THE, most versatile, user friendly, yet powerful CMS out there. With an ever growing network of themes, plugins, and an engaging community behind it, WordPress is the best platform on which to build your site.
The beauty of WordPress is that you can customize it using themes and plugins to fit just about any requirement you’d have in a website. We’ll work with you to understand what style of site best suites your needs and what type of functionality you’re looking for – then, of course, we’ll build it!
Custom Email Addresses
I think one of the most underused benefits of having your own domain and hosting is having your own custom email address using your domain name. This portrays a much more professional image to your customers and also allows you to use more cohesive, concise contact details. We’ll work with you to create the type of email accounts you think you’d need, such as email@example.com. We can also set them up in your desired client like Gmail, Outlook, or your phone’s email app.
Training & Consultation for Support
Some of you may be shuddering at the thought of owning and managing your own website, but there’s no need to fear. Though, we’ll arm you with all of the tools and documentation you’ll need to operate your site, sometimes it’s still nice to know that there’s a lifeline you can use if you need it. This is why we provide personal training and consultation for support, maintenance, and operation of your site. If needed, we can work out a time for a Google Hangouts or Skype meeting which will allow us to screen share for more visual, interactive assistance.
Content Creation & Media Production
In today’s media driven world, it’s imperative to have a comprehensive content strategy in order to reach your customer base or audience. Our first step will be to meet with you to learn about your brand, what sets you apart, and about your target audience. We will then work with you to fully understand your goals and develop the most effective content strategy to help you on your way to achieving them.
The most powerful form of content you can create is high quality, engaging video. We’ll work tirelessly (obsessively actually) to ideate and produce a video campaign that will convert viewers into customers and subscribers while staying true to your brand. Whether you’re an aspiring YouTuber, wanting to create an advertisement or promotion for your business, or looking to create some entertaining or educational content, you can count on us to help make it happen. Live streaming and podcasting can also be an integral part or even the heart of your content strategy based on your brand and your aspirations. Some or all of these forms of media often serve as pillar content from which several smaller forms of micro content can be derived and constantly distributed across social media. You can rest assured that we will produce the most effective, high-converting content across all appropriate forms of digital media.
Whatever it entails, we can continue to help execute on your content strategy long term either by directly helping with its production or by empowering you on a consultation basis.
Content & Digital Marketing
The best way to capitalize on your content strategy is with a well planned our content marketing strategy. In fact, you’ll find that the most effective results will come when your content strategy and content marketing strategy work hand in hand. What we mean by this is that when your content begins truly driving organic traffic by providing value, you can capitalize on this by capturing a continuous stream of leads. We’ll work with you to come up with the most effective strategy that will align with your content strategy while staying true to your brand identity.
Social media ads that market your product or service while also raising brand awareness has become a must in addition to the organic content you produce. The good news is that social media advertising is the most cost-effective form of advertising today when managed properly. We’ll help you produce and post ads that are relevant and authentic to drive conversions and give you a great ROI.
Let's Work Together
We'd love to work with you on your website, content creation, and digital marketing! Please contact us for a free consultation and estimate to learn more how we can help you while keeping you on budget!